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Maison Rabih Kayrouz

Creating a brand new digital storefront,
transcribing online the truly unique experience that one gets when visiting MRK's luxury showrooms in Paris, London or Beirut.


Project Management (new website)
Digital & Content strategy
Brand content

Excerpt from Paramour, directed by Nasri Sayegh for Maison Rabih Kayrouz. Fall Winter 2021

The project

Create an e-shopping experience faithful to MRK's personality whilst targeting new, international audiences and increasing sales.

Define a digital content strategy in line with users' behaviours and high expectations in the luxury industry.

Maison Rabih Kayrouz mobile

The job

Finding the right agencies;
Briefs for Design, UX/UI, technical functionalities + feedback;
Overseeing the payment platform and the e-shop set up;

Team members training on the CMS and video hosting platform;
Acceptance testing;
Budget negotiations;


Content assessment;
Website content creation + publication;
Web pages building;

Content management + review

Insights and analytics;
Google Data Studio and Search Console set up;
Performances reporting; 

Website edits/updates.

Design: Jannuzzi Smith

Web development: Cryms

Payment platform: Shopify

Maison Rabih Kayrouz

+52% Users and Sessions
+27% of 18-24 year old
+140% Online revenue
+81% Conversion rate


Jun 21-Jun 22 compared to previous period

The Results

Photo by Julien T. Hamon for Maison Rabih Kayrouz

© Culture Digitale 2023

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