Maison Rabih Kayrouz
Creating a brand new digital storefront,
transcribing online the truly unique experience that one gets when visiting MRK's luxury showrooms in Paris, London or Beirut.
Project Management (new website)
Digital & Content strategy
Brand content
Excerpt from Paramour, directed by Nasri Sayegh for Maison Rabih Kayrouz. Fall Winter 2021
The project
Create an e-shopping experience faithful to MRK's personality whilst targeting new, international audiences and increasing sales.
Define a digital content strategy in line with users' behaviours and high expectations in the luxury industry.
The job
Finding the right agencies;
Briefs for Design, UX/UI, technical functionalities + feedback;
Overseeing the payment platform and the e-shop set up;
Team members training on the CMS and video hosting platform;
Acceptance testing;
Budget negotiations;
Content assessment;
Website content creation + publication;
Web pages building;
Content management + review
Insights and analytics;
Google Data Studio and Search Console set up;
Performances reporting;
Website edits/updates.
Design: Jannuzzi Smith
Web development: Cryms
Payment platform: Shopify
+52% Users and Sessions
+27% of 18-24 year old
+140% Online revenue
+81% Conversion rate
Jun 21-Jun 22 compared to previous period
The Results
Photo by Julien T. Hamon for Maison Rabih Kayrouz