Les Maisons d'Arles
Creating the stories of new art, design, architecture and haute cuisine venues in Arles,
South of France.
Brand identity
Storytelling
Content, Communication & Marketing strategy
Digital strategy
The job
As a member of the Board of Directors, I was leading:
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New brand identities and brand narratives
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Internal & external Communication,
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Content and Social Media strategies,
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Marketing strategy & campaigns,
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Digital projects (websites, softwares...),
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Launch of new digital channels,
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Content production: all videos, photoshoots, editorial content and social media content,
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Corporate communication,
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Team & budget management
India Mahdavi, who designed the Hôtel du Cloître, La Chassagnette and Le Réfectoire, pictured in the Hôtel du Cloître's table d'hôtes for Le Point
Opening on 12 October 2018
New brand identity (online & offline)
New brand narrative & storytelling
Marketing strategy*
Communication strategy
Content strategy
Brand awareness
Content production
Social Media strategy
Digital project management*
PR*
*Agencies: Positioner, Imagine
L'Arlatan
Photo © Les Maisons d'Arles
*Agency: Positioner
Creative writing
Social Media strategy
Digital project management (including new website)*
Overseeing Community management
PR
L'Hôtel du Cloître et son Épicerie
New brand identity & brand narrative
New positioning
Marketing strategy*
Communication strategy
Content strategy
Content production
Photo © Les Maisons d'Arles, François Halard
Maja Hoffmann, L'Arlatan's owner, and Jorge Pardo, the artist who redesigned the hotel, share their vision of hospitality and art, and what they wanted to achieve through their work on L'Arlatan.
Reimagining
L'Arlatan
Michelin Star restaurant
Content (strategy + production)
Social Media strategy
Events coverage
Overseeing all communications (marketing, branding*, PR* and digital) to ensure they consistently align with Les Maisons d'Arles' values.
La Chassagnette
*Agencies: 14 septembre, CLEOBURO
Grand Hôtel Nord-Pinus
Reopening in Spring 2019 after acquisition by Les Maisons d'Arles
New brand identity
New brand narrative & storytelling
New positioning
Digital project management
Content production
Creative writing
Overseeing all communications (marketing, branding*, PR* and digital) to ensure they consistently align with Les Maisons d'Arles' values
Photo © Les Maisons d'Arles
Content production
Overseeing all communications (marketing, branding and digital) on both LUMA and Les Maisons d'Arles' channels to ensure they consistently align with both companies' values and vision of hospitality.
Le Réfectoire
Photo © Les Maisons d'Arles