Creating awareness about cyber criminality whilst positioning the then one-year old NGO in terms of brand identity, communication and content strategy.
(1) Brand identity and Brand positioning project conducted with Creative agency Jannuzzi Smith (London). It hasn't been implemented due to internal issues.
(2) Agency: The Content Engine
Marketing campaigns for the Institute (Twitch, Discord, Clubhouse) and new social platforms
Also volunteered to help tracking and analysing cyberattacks linked to the war in Ukraine (March-May 2022).
Example of videos produced with The Content Engine
Reaching new audiences and make youth aware of cyber threats was one of the great challenges.
I pitched an "Art campaign" to bring better illustrations of cyber peace and cyber security, and make the topic more attractive and more accessible to the general public.
Commission visual creators around the world to illustrate what cyberpeace meant to them. Their artworks were presented during CyberPeace Institute's first annual meeting, where a real-time graphic designer illustrated the virtual event (see below).
At the end of my contract, I presented a marketing campaign around art, involving art schools across Europe, a contest and a series of partnerships.
Live artwork created by Stephanie Crowley Papaioanu during CyberPeace Institute's first Annual Meeting